Promote Your Cosmetic Brand Effectively [Case Study]
There are many established and new cosmetic brands in any given market. A new entrepreneur has to deal with a lot of competition to survive and then to move ahead in the tough market conditions. Your small cosmetic brand needs a clever business promotion plan to not only tackle the competition but also to eventually become a leader in your speciality of cosmetics products. There are no shortcuts to reach the top. Your small cosmetic brand thus has many growth opportunities. Here we can take a case study for best skin care products in India and their marketing plans.
Here Are Marketing Tips To Promote Your Cosmetic Brand Effectively Online Marketing:
1. Generate Online Sales
Another effective way to promote your cosmetics brand is to put it on the web. Almost all the potential consumers of your products are searching and shopping online. First, have an e-commerce website that has all the relevant information such as a description of your cosmetic products and their quality images, prices, social channel buttons, fine navigational features and most importantly, your company’s address and other contact details.
Your e-commerce website design to sell cosmetics products online must be attractive, useful and unique in concept.
2.Optimize your site through Advanced SEO
SEO Campaign is really investment of content, time and money. If We work on quality SEO work We will definitely get good results. Almost 40% SEOs results depends on Advanced SEO tasks which included Guest Posting, article submission, and PR submission. So, Focus on the creation of backlinks through these. We need to more focus on quality backlinks. It really helps in…
• Boost your Domain Authority
• Will Get Quality Referral Traffic
• Boost keywords ranking, then increase in organic traffic to the final increase in leads
• Build a strong brand awareness
• Build Your Online Influence
3. Explore Social Networking
Social channels such as Facebook and YouTube are like new marketplaces where you can sell your beauty products aggressively. These virtual markets are ideal for reaching to an increasing number of potential consumers. All you have to do is to post interesting content and visuals regularly to create a dominating presence of your business on all the channels.
Make it sure that your small company has a dedicated page for your cosmetic products on all the popular social channels. However, your social media page must be attractive in terms of its combined use of text and images.
4. Request Experts To Review Your Products
Another way to promote your cosmetic brand is to make a request to the experts of the industry for reviewing your new products. Many experts or gurus have their own YouTube channels that have many thousands of subscribers and viewers. Request them to include your new cosmetic products on their list of product reviews. If they agree, then your product would get an easy reach to the massive number of followers they have.
5. Hire Instagram influencers
After Facebook, Instagram is most popular social media platform. Social media influencers can have a big effect on social media marketing. Now, you’ve picked out the influencer that works best for your strategy, now it’s time to plan your campaign.
Working with social media influencers via paid campaigns can be a wonderful, economical way to gain an audience, build your brand, and increase your ROI.
6. Offer Some Enticing Deals
People are naturally attracted to offers that are enticing to them. For example, if your cosmetic business offers a good deal of your products, they will think of buying those items immediately before the offer ends. So, you can lure them with huge discounts on your key cosmetics products to motivate them to buy.
Think about offering some deals such as buy one get one free or a gift for purchasing an item, and so on. Marketers commonly use these tactics and you should promote cosmetic products aggressively with these tricks.
7. Use Selfies In Your Marketing
If you would like to capitalize on the popularity of selfies in your own marketing strategy.
a). Contest: Get fans and followers to take selfies with your products.
Hold a contest that encourages your fans and followers to take photos of themselves with your product. Get them to not only post the photo to your Facebook wall or with a contest hashtag on Twitter or Instagram, but also to share the photo with friends to increase your reach.
b). Offer a discount in exchange for a selfie.
How much is increased exposure worth to you? 5% 10%? More? Offer a discount to your customers or clients with every selfie posted to your wall, or posted with a relevant company hashtag on Twitter or Instagram.
You may want to encourage people to take a photo with your product, in your business, or somehow incorporating your logo.
c). Feature a fan’s selfie.
Ask your fans or followers to submit a selfie with your product, and then choose one image to feature as the ‘Fan Selfie of the Week’. Kind of like a contest, but the ‘prize’ is simply the adoration of, and recognition by, the rest of your fans!
1. Start Selling To Medium Size Retail Stores
Do not be tempted to include the large big-box retailers when thinking of selling your cosmetics products. Your small company may not be ready for big retailers. Some of the larger retailers like to buy from the companies that are selling products only to the big stores. So, choose small to mid-size retailers as your first clients.
The interested retailers will ask you for product samples. This may prove to be costly for small cosmetic companies but if the medium-size stores agree to sell your line of products, it will give a boost to your business right away.
2. Contact Distributors
Your business volume will rise quickly if you are able to get some wholesale distributor interested in your beauty products. Many retailers prefer buying their inventories from wholesalers rather than purchasing directly from companies or individual manufacturers. If you can successfully sell your products to the distributors, your volume of sold products will be much greater as compared to selling at one store.
3. Contact Independent Sales Representatives
Some small business owners try to sell their products on their own but fail, as they are not marketing experts and therefore have no experience in direct selling. There are individual sales representatives who can do the job for you. Contact the individuals who make their living by selling a company’s products. Many of these reps have contacts with various retail stores and they can help in placing your products in big stores. Most of the sales reps work on contract basis while others work for commission. Contact such salespersons and talk to them for selling your products.
4. Participate In Trade Shows
It may be that certain beauty events or cosmetic business events are taking place regularly in your city. Such trade shows provide an immense opportunity for promoting your small company amid prospective consumers such as wholesalers, retailers, and people. The cost for exhibitor booths at these shows may be expensive, but you will reap the benefits in the end. Your company’s innovative products come into the limelight as retailers from all over the country see your products.
Before you participate in the trade show, get your company’s business card ready. Your business card design must be no less than excellent and professional. The card will have your contact details which must have the memorable presentation. So, create a card that compels the recipient to make a business query about your products.
5. Distribute Flyers
Flyers are leaflets which is a single sheet of paper that has a lot of information such as your product images, some price incentives, and your company’s contact details. The cost of creating a flyer design is very low amongst all marketing material. Once you have the flyers ready in hands, just stand at one spot in a market and distribute to the passersby. This is an effective way to promote your small business among your potential consumers.